Jamie Woodall is chair of the PR committee for NATA.
Public Relation is about relating to the public, not necessarily your school or athletes / coaches. The AT "un-educated" folks who do not know who or what an Athletic Trainer is are the target audience for PR.
They have created some great tools and are constantly improving them. They even include a NATM catalog (Resource and Style Book) that helps you create a campaign that fits your target audience and budget
We are broadcasting live from the 2017 NATA expo in Houston Texas.
We used Facebook live to stream as many of the NATA 2017 Expo Interviews as possible.